The recently announced Galaxy A51 and Galaxy A71 debuted a new design language that’s expected to grace all future Samsung phones regardless of their price tag. Several people have criticised this strategy because it limits the differentiating factors between devices but, in my opinion, it’s probably the company’s smartest move in years.
The iconic home button was Samsung at its best
Let’s start things off by leaping back in time to four years ago. Samsung was at the top of its game with the well-received Galaxy S6 and the much-loved Galaxy Note 5. Budget and mid-range products weren’t receiving quite as much attention but commercial results were still very strong.
The last three years have been design chaos
Fast forward two years and we arrive at the Galaxy S8. The smartphone marked a huge milestone for Samsung because it was the first to ditch the physical home button. However, it also signaled the beginning of what have arguably been three years of chaos in the design department.
Samsung’s 2020 design strategy is exactly what’s needed
This brings us to the present day and why Samsung’s plans for 2020 are exactly what it needs right now.