Chinese phone manufacturer OnePlus is set to launch its latest devices on Tuesday, May 14. This will be the company’s chance to make the same leap forward it did last fall with the OnePlus 6T. But this time, it will need to come up with something even more groundbreaking.

Already, it has a fingerprint sensor embedded in the screen – but Samsung and Huawei have this, too. So, it needs something else to set it apart.

Yesterday, in a familiar cycle of announcing details as teasers to the main event, the company confirmed a striking new technology for the OnePlus 7 Pro, which will be launched alongside the OnePlus 7.

That technology is HDR10+, the latest HDR screen format, designed to offer a wider dynamic range. Panels with HDR10+ certification need to be able to display a high peak brightness.

HDR10 requires a peak brightness of 1,000 nits while HDR10+ goes considerably brighter with a peak brightness of 4,000 nits.

While HDR is becoming more commonplace, adding that Plus sign has so far been restricted to a very small number of TVs, Blu-ray players and smartphones, such as the Samsung Galaxy S10.

It’s a relatively new HDR10+ “dynamic” HDR format. It adds extra scene-by-scene picture information to the standard HDR10 stream, which HDR10+-compatible TVs and other screens can use to deliver better HDR pictures.”

What this all means is that on the OnePlus 7 Pro, compatible HDR content will look stunning on the phone’s screen with rich detail in dark shadows and bright skies, for instance, at the same time.

That extremely high peak brightness figure, by the way, doesn’t mean you’ll have your retinas scalded when looking at the phone. VDE, an independent testing and certification institute, has rated the display with its Safety for Eyes certification.

HDR10+ is similar in some ways to Dolby Vision, but unlike Dolby, HDR10+ is an open format that’s royalty-free, so other phone makers may follow OnePlus with these displays.

Though there are no licensing costs, achieving HDR10+ certification is far from easy and requires high technical requirements, as OnePlus describes it.

It’s a cool extra feature and the latest hint that the OnePlus 7 Pro will be a technically advanced, impressive powerhouse.