Apple looks increasingly likely to hold an event in March this year to launch the iPhone SE2 and a new iPad. We have heard plenty of rumours about an upcoming iPhone SE 2 (just possibly called iPhone 9, but I don’t think so), about new location tags and more. And a new iPad or iPad Pro could be launched to fit in with the tablet’s tenth anniversary, which is coming soon.

Now, German website iPhone-ticker.de claims to know when the big announcement will take place, and the subsequent release of the treasures unveiled.

Let’s take a look.

The end of the month seems likely

No kidding! Apple likes to launch products towards the end of the month when it reveals stuff in March. On Monday, March 21, 2016, Apple revealed the iPhone SE, which went on sale 10 days later, March 31.

There was no March event in 2017 but in 2018, at an event in Chicago, Apple held an iPad reveal. It was on Tuesday, March 27.

Last year, there were a bunch of big announcements in the Spring, but Apple held a star-studded shindig in the Steve Jobs Theater on Monday, March 25.

So, end-of-the-month seems a stone-cold certainty if Apple is true to form. I think it will be.

So, when? Maybe not what you’ve heard

The German website says it’s Tuesday, March 31 that’s the most likely, with the iPhone SE2 and new iPad going on sale the following Friday, April 3. Here’s why I disagree.

Almost never does Apple release a product three days after it’s been announced.

In recent years, the schedule has been much more uniform: reveal on Monday, Tuesday or even Wednesday of one week, sell the product on the Friday in the following week.

I think this is the format that will apply here. However, I think iPhone Ticker has the on sale date right.

The first iPad was due to go on sale at the end of March 2010 but it was put back to a week later to, you guessed it, April 3, 2010.

I think Apple would love to release the tenth anniversary iPad on the exactly right day.

Which means?

Which means that April 3, 2020 will be the day that the iPhone SE2, the next iPad and maybe even some of the other rumoured products will hit the street.

In turn, this means you have to count back to the week before to schedule the reveal.

Instead of the suggested March 31, I’d suggest that Monday, March 23 is the most likely date, or just possibly, Tuesday, March 24. The next day, Wednesday March 25 is not ruled out, but less likely, I think.

What time?

Easy. 10AM. That’s the time all Apple keynotes start. If it’s in Cupertino, it’ll be 10AM Pacific, if elsewhere, then the local time but still 10AM. It’s kind of a tradition.

Which means?

Well, it would mean that the release of iOS 13.4, including a staggeringly exciting feature called CarKey, would be in the days running up to the products’ on sale date in early April.

Nothing has been announced yet, so anything can change, and it’s absolutely possible that the current Covid-19 health crisis could push things back. But for now I’m saying you should set a note in your calendar for Monday, March 23.