Samsung Electronics has been named the best brand in Asia for the sixth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
The ranking – which aggregates views across 17 major product categories including automotive, retail, food and beverage, and consumer electronics – is based on consumer insights, and offers a clear measure of the most highly regarded and reputable brand names today. The study explores consumer attitudes in 13 markets across Asia.*
“This accolade is a great indicator from our consumers, showcasing their support for us and the products and services we offer,” said Irene Ng, Vice President of Marketing, Samsung Electronics Southeast Asia & Oceania. “We are proud to once again receive this award and remain committed to innovating towards a better future and making a meaningful impact in consumers’ lives.”
This year, Samsung’s launch of premium line-ups in its core businesses – mobile, TV, and home appliances – were deemed to strengthen the company’s brand power and corporate brand value.
With an eye-catching design and innovative new features, the Galaxy S8 and S8+ have been well received throughout the world since their launch in March. Samsung has further enhanced the mobile experience through the introduction of new device and service additions to the Galaxy ecosystem, including Samsung DeX, Gear VR with Controller, Gear 360 (2017) and the Galaxy Tab S3.
Meanwhile, Samsung’s new QLED TV series line-up features improved color performance, as well as enhanced smart features and lifestyle-centric design concepts that cater to the needs of consumers. The QLED TV received more than 20 notable awards including four CES Innovation Awards at CES earlier this year. The Samsung AddWash Washing Machine, too, has been recognized for its innovative design, receiving the Design of the Year President’s Design Award 2016, Singapore’s most prestigious design accolade.
Samsung’s citizenship projects have also influenced the company’s brand value. For example, Samsung Smart Schools and Samsung Tech Institutes around Southeast Asia, Oceania and beyond help to provide students with an enhanced learning environment and offer relevant skills-based training through tailored education programs.
With more than 167 Smart Schools and 20 Tech Institutes across the Asia Pacific region, over 40,000 children and youth have benefitted from the learning opportunities presented by Samsung.
Samsung also fosters an enthusiastic and passionate volunteer culture to support its employees’ participation in community projects. For example, the Samsung Love and Care program, which aims to improve the welfare of disadvantaged children and support social development, has seen a 75 percent increase in employee participation since its inception in 2015.
Samsung will continue to work toward a better tomorrow by addressing evolving consumer needs and by making a positive difference through its technological innovations and citizenship activities.